Television as a Cultural Transporter in Human Lives Essay

TV as a Cultural Transporter in Human Lives - Essay Example Man has been profiting by the previously mentioned term that has effectively given an enlightening, just as, intuitive stage all through the world. Quickly, different administrations and assets have been gathered and given by the TV in an engaging way for the improvement and advancement of mankind. Throughout the entire existence of mankind, the field of correspondence has built up a great deal, and one of the most remarkable developments is possibly, the TV. (Consumes, pp. 52-56, 1998) However, everything has its favorable circumstances, just as, weaknesses, and it relies on the individual to either profit by it, or permit the issue to hurt the environmental factors. In this manner, TV and TV broadcasting has likewise focal points, just as, downsides; be that as it may, detriments have been exceeded by the prevalent hugeness of its preferences. In spite of the fact that, it is a typical idea that the rule elements of the TV are shows, cleansers, publicizing, and the news. Nonetheless, TV comprises of more than the previously mentioned instruments and assets, which will be talked about in this paper. These days, contemporary situation has been profiting by this apparatus, which has substantiated itself as truly outstanding among rest of the world. Today, a solitary room has been introduced as another and imaginative appearance of the entire globe. (Dornfield, pp. 51-54, 1998) Currently, an understudy can even obtain his instruction on the TV without standing up from his seat. Then again, a businessman can make an arrangement by being refreshed of best providers, just as, most recent advances far and wide with no visa application, just as, with no voyaging costs, which was unrealistic a few decades back. In addition, a South African can get most recent updates on an occasion happening in United Kingdom, which has just gotten conceivable because of the accessibility of the TV broadcasting in pretty much every edge of the world. What's more, several channels can be seen and engage a huge number of watchers and enamor them inside some remote snaps, and without gathering the recordings that require bunches of room. Curiously, shopping should likewise be possible on TV inside minutes with the assistance of Mastercards without meandering in the surge of shopping centers, which has been extraordinarily refreshing by the female people of the globe. Along these lines, TV has gotten a matter of just fingertips, and has advanced, just as, helped the people in accomplishing a superior and improved spot in their lives. (Cole, pp. 32-38, 1970) At the end of the day, a little worldwide town has been framed by the creation and presentation of TV into the human lives. Correspondence has gotten only seconds starting with one corner of the world then onto the next. Various news channels have been built up to give current issues, late updates, breaking news, business news, and so forth to a large number of watchers from various and assorted societies around the world. Unwavering quality and speed is being advanced and improved step by step, which has changed the view of people by any stretch of the imagination. It is presently only a small amount of second to check the meteorological forecast of an African city, or study the European culture from the

Can Other Animals Learn Language Essays - Apes, Chimpanzee, Washoe

Can Other Animals Learn Language Numerous specialists wonder if chimpanzees are extremely ready to utilize language in a simple manner, or in the event that it is simply made by operant molding. Analysts acknowledged, as far back as 60 years prior, that chimps could always be unable to learn communicated in language. They don't have the particular tongue, lips, teeth, facial muscles, and sense of taste that people do to make the huge swath of discourse sounds that people do. Scientists have rather attempted to show chimps some visual type of language. A model is Beatrice and Allen Gardner's examination with American Sign Language (ASL). They began their examination with a one-year-old chimp named Washoe, whom they brought up like a kid. The Gardners and their analysts marked to Washoe and each other simply like hard of hearing guardians may do. At whatever point Washoe marked effectively, she was compensated. Since Washoe was raised among her guardians, she had a great deal of work on marking all through her day by day life. Following four years of preparing, she had procured around 160 signs. The Gardners saw numerous similitudes between Washoe's advancement and that of a small kid learning communicated in language. When she had taken in a specific sign, she properly summed up its utilization to different articles or exercises. For instance, when she took in the sign for additional to request all the more tickling, she utilized it to request more food or more play. A large number of her missteps appeared to be like ones youngster s would make. After she had learned eight or so signs, she began utilizing them in mixes, for example, progressively sweet; later, she joined at least three signs to offer expressions or orders. By the age of five, the Gardners felt that her language took after a three-year-old child's. In an alternate research venture, clinician David Premack showed a chimp, Sarah, language utilizing little plastic images of various hues and shapes, which each represented a word. Sarah figured out how to make straightforward sentences by organizing the images on a board. This framework is simpler for a chimp than ASL is. Since the images were directly before her, she could utilize them as signs to recall the implications. One burden was that Sarah became quiet when she didn't have her images. In another examination venture, Duane Rumbaugh trained a chimp named Lana to utilize an uncommon typewriter connected to a PC. It had fifty keys, each indicating a geometric design that spoke to a word. When Lana composed an arrangement, it appeared on the screen before her. She figured out how to address herself by checking the arrangement of designs as they showed up. Lana figured out how to react to people who talked through the PC and she started discussions. When Lana ran over an item that she wasn't shown a word for yet, she now and then made up her own. A few analysts have contended that language-prepared chimps use images and signs genuinely and precisely. They can allude to things that have been evacuated, similar to ball they recently observed yet that is presently taken care of in a container. Likewise, as Lana, there is proof that chimps can make up new proper word mixes utilizing basic punctuation rules. This proposes chimps may have probably some comprehension for rudimentary language structure. Not all specialists concur with the above view. Clinician Herbert Terrace went through very nearly four years instructing gesture based communication to a male chimp named Nim. Porch was persuaded that this chimp was truly consolidating words into syntactic gatherings like a youngster's first sentences. Be that as it may, subsequent to dissecting his information, he started to question this. For instance, a youngster's sentences quickly develop long and multifaceted nature as the kid learns increasingly syntactic principles; Nim didn't show a similar advancement. Despite the fact that he produced some extensive arrangements, his dominance of linguistic structure didn't develop. Patio broke down recordings demonstrating discussions with Nim which indicated that quite a bit of his discussion was halfway impersonations of things the analyst had recently said. This persuaded provoking via coaches with a prize might be a purpose behind a chimp's language utilization. Porch contended that while chimps may can possibly make syntactic sentences, nobody has demonstrated it. Another inquiry is whether chimps truly comprehend that words are images for something different. Their

Formal and Informal free essay sample

Robin Phillips Assignment: The Learning Autobiography Formal and Informal Learning Date: August 26, 2010 I began my conventional training in grade school when I went with my folks. My dad was in the United States Army, and I lived in Germany for a long time. At that point we moved to Japan where I lived for a long time. The two things that stuck in my psyche were the seismic tremors we had each day and my pooches being extremely frightened. I started middle school in Colorado Springs, Colorado where I took the classes that were required. I made some hard memories with math and perusing. I discovered that I had dyslexia and must be in a specialized curriculum classes. I needed to learn by hands on and telling me the best way to get things done again and again. This must be done ordinarily until I comprehended it . While in middle school the one thing stood out for me, I was acceptable in my ensemble class and each one loved hearing me sing. We will compose a custom exposition test on Formal and Informal or then again any comparative point explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page I could sing concordance while others sang out of sight for me. Secondary school was more enthusiastically for me, as the classes turned out to be progressively troublesome and I needed to make a solid effort to get passing marks, so as to pass them. There was one educator who helped me with my discourse class and she would set aside some effort to tune in to my addresses that I arranged. She constantly needed to ensure I had the addresses planned down to the moment. Her name was Ms. Muto. Ms. Muto additionally helped me with my PC work, to ensure I saw how to compose the projects on the schoolwork that was given to me in 1983. I proceeded to graduate structure Apache Junction High School in 1985 and got my confirmation from that point. At the point when secondary school was done I did various types of employments however I discovered nothing that I was acceptable at. I worked in two diverse nursing homes, yet I was excessively little of an individual to lift individuals, so I quit. Additionally, I was not prepared on the most proficient method to deal with older individuals. I for the most part helped the LPN’s in what ever they required done. My sibling was a medical attendant and disclosed to me a portion of the things that I had to know, yet I never could comprehend what he let me know. I began at Mesa Communityback in 1991. I began with lower grade classes first since I scored low when I took the arrangement tests that each understudy needs to take before getting any of their classes. I stirred my way up to the more significant level of classes. here where numerous individuals who helped me on my learning venture at MCC. There was one individual that consistently helped me get the classes I required. Her name was Judy and she was an incapacity expert. She generally took extraordinary time with me and I will always remember her. Judy di ed in 2008 of bosom disease. I didn’t go each semester at MCC because of a disease that necessary me to have a hysterectomy at 28 years old. At the point when I was all around ok I began back at MCC. I took English 101 when I began back and I adored it in light of the fact that the instuctor who did the class gave everyone extraordinary time on all work. I took an interchanges class over on the grounds that I bombed it the first run through. My instuctor Mr. Mancuso plunked down with me and said â€Å" you can do all the papers over and you will pass. I expressed gratitude toward him for being so kind to me. In May 2007 I moved on from MCC. I am the just one in my family that has a multi year degee. All in all, I have had numerous difficulties throughout my life and stuggles with instruction because of the handicap that I have needed to battle with for my entire life. I will make a solid effort to get this next degree at Ottawa since I need to help individuals with their issues, when I get this degee.

Marketing, Assignment Example | Topics and Well Written Essays - 7250 words

Showcasing, - Assignment Example Because of the upkeep of high caliber in its food items, the organization has become very famous in the bread kitchen advertise in the UK and has reliably being granted with a great deal of renowned honors both of national just as universal level. The association has isolated its capacities in two fronts. One front includes dealing with the assembling of the exceptionally differentiated product offerings while the other one focuses on taking care of the requests for the product offerings from the worldwide markets The organization is exceptionally settled and has three destinations in the UK area, of which two of them are utilized for assembling of product offerings while the third one goes about as an inside for worldwide dissemination of the company’s profoundly requested and much looked for after items. The organization right now obliges the requests of bread shop items emerging out of UK and European area and supplies their items to retailers and wholesalers of the locale. To pick up just as keeping up predominance in the nearby pastry kitchen advertise, the organization began to give their item offering to different national level wholesalers and retailers in the UK district like Batley, Makro, Asda, Morrison’s, and so on. As of the ongoing occasions, the organization by the way toward working with key accomplices in the global front has a lot of market nearness in around 10 nations in the European field. (Flawlessness Foods Ltd, 2012). Market Overview The Bakery segment is one of the most thriving segments for business and exceptional yields on speculation as the bread and pastry shop things shapes a critical piece of the eating routine for the number of inhabitants in UK. Chatting on the purpose of utilization of pastry kitchen items, it tends to be said that 99% of the complete number of families of the UK showcase purchases and expends bread shop items on a normal and regular schedule. (bakersfederation.org.uk, 2012) In the ongoing day, the pastry kitchen market of the UK locale is worth of around 3.4 billion pounds and contains the biggest market of the UK food industry. Talking about on a progressively small scale level reality, it tends to be basically featured that the absolute volume of assembling in the pastry kitchen market of the UK district is around 4 billion units. The UK advertise for bread and pastry kitchen items basically involves three sorts of producers. Huge scope pastry shops contains around 8 0% of the all out creation of bread and pastry kitchen items while another 17% of the creation occurs in instore pastry shops of enormous retailers just as store. The remaining 3% of the creation occurs from the creation contributed by different ace pastry specialists adding to the bread kitchen industry (Bakersfoundation.org.uk, 2012). The market patterns of the earlier years show that around the year 2011, the family

Racism in American Born Chinese - Literature Essay Samples

As much as the public is informed of the efforts to combat racism in today’s world, Gene Luen Yang proves in his graphic novel American Born Chinese that racism exists at considerable strength today. Through three intertwining stories, Yang demonstrates the ostracization and fear alien cultures receive from a so- called â€Å"normal† society, where those who blend in are accepted. His goal remains to prove the statement that â€Å"Racism detriments ego, degrades the identity of cultures and individuals, and leads to a forced assimilation under the thumb of the so-called normal public.† The statement above represents the journey of each character in the book, as they experience racism, lose a sense of ego, and undergo a forced assimilation. The Monkey King is perhaps the most ancient protagonist represented in the book, almost a deity, his story resounds most clearly as a personification of the beginning of the theme statement. In the beginning of the story, the Monkey King is detained by a guard under the grounds of being a monkey, and is denied admission to a heavenly party: â€Å"You may be a king you may even be a deity but you are still a monkey†¦ Have a good evening sir† (Yang 15). The Monkey King subsequently gives in to an animalistic nature, thrashing the gathered populace and then leaving to his mountain, the next morning giving a decree that all under his realm must wear his shoes. Primarily, this serves to emphasize a detriment to ego due to racism, the Monkey changing the fundamentals of his kingdom to better emulate the accepted culture. He feels less, debased, an ancient form of racism impacting a holy being that resounds thoroughly through his entire story. The ramifications of impacting an individual as such do not manifest only in this specific story, one sees it in the other two intertwined storylines in the book as well as in real life. Those who are hurt often lash out and attempt to change themselves, often doing so for the worse. Human nature is to attempt to please everyone as well as yourself, and to appease a whole, one often needs to cede a part of their selves, a part that makes them who they are and defines them as an individual. Elsewhere in the narrative, Danny is a representation of Jin’s desires and wants personified, a typical white, all-American, sitcom male. However, he clearly represents the secondary part of the theme statement; how racism degrades the identity of individuals. Danny is quite literally a change in identity, Jin creating a separate persona that mirrored the expectations set by American society, namely his peers. His change is fully illuminated on page 198, where he names himself Danny. The consequences of identity change are profuse, as mentioned in the theme statement, identity change leads to a loss of culture and identity. Danny, or Jin, effectively gives up his identity, or as the herbalist’s wife says, his soul. Him losing his soul is an analogy for the loss of culture; he gives up what makes him unique for that which homogenizes him. However, most prominent in his loss of identity is Chin- Kee. Chin-Kee does not just personify stereotypes, he further personifies a r egret in the loss of the unique characteristics that made Jin who he was. Chin-Kee’s constant presence represents a constant reversion to the characteristics Danny and Jin wish to hide, and his actions represent their inability to suppress their true nature. Jin represents the final part of the theme statement. Through the story, Jin changes himself to better match the characteristics he sees exemplified in those who antagonize him. The first example of this occurs through the depiction of Jin’s lunch. On page 33, he is seen eating dumplings, a stereotypical Chinese food. However, the next time we see him eating lunch, he is eating a sandwich, a more typical American food. The other primary example of a true transformation based on others occurs on page 96-98, where Jin becomes increasingly jealous of Greg, to the point where he emulated the boy’s hairstyle, donning a typical afro. The reader is able to delineate Jin has been impacted by racism from a young age, and therefore, this may have had an impact upon how he feels about himself in general, relating further back to the statement, where the reader easily identifies Jin has not simply changed himself, the process to the point involved a detriment to ego and a subsequent loss of identity and culture. One sees the foreshadowing in this as well, in regards to the Herbalist’s Wife, who states on page 29 that one can become anything, so long as one is wiling to forfeit ones soul. Jin does not explicitly forfeit his soul; however, he does, like Danny, give up what makes him Jin, a theme that can be seen in the Monkey King as well, leading any observer to note Yang’s purpose in this: to highlight the death of cultures at the hands of others due to alien cultures being different. He is forced to assimilate not because he wants to, but because he is forced to by the banal and impudent rules of today’s society. Racism leads to the homogeneity of cultures and also an elimination of culture in general, those who are different forced to assimilate and live in unfriendly environments. The above theme statement and its ensuing analysis proves that the so- called accepting public of today is not at all accepting, and prioritizes homogeneity over a variation in culture. However, the importance of the novel truly stems from the depiction it promulgates of the effects of racism. Truly, Yang’s intent is clear enough, his attempts to hide racism and its effects are prolific and poignant, yet he makes no attempt to hide them. He does so because racism exists, and its existence is enough to justify any sort of outcry a solitary man can provide.

Elderly Patients In Hollywood Florida Nursing Homes - 825 Words

Use Of Psychotropic Drugs In Elderly Patients In Hollywood Florida Nursing Homes (Research Paper Sample) Content: Use of psychotropic Drugs in Nursing HomesNameInstitutional AffiliationDateUse of Psychotropic Drugs in Elderly Patients in Hollywood and Florida Nursing HomesIntroductionThe purpose of this research will be to access the use of psychotropic medications in nursing homes based in Florida and Hollywood. Psychotropic medications ae used to affect how the brain functions, and the activities that are associated with behaviour and mental processes. These drugs that have that effect are known as psychotherapeutic or psychoactive.BackgroundThe need to provide quality care to the elderly has increased given that the number of the older population has continued to rise. Nursing homes care for the dependent older people who need assistance with activities of daily living. These old people suffer from certain old age conditions that require medical attention such depression, anxiety, and dementia. Practitioners working with these elderly people need to monitor them closely so as to identify the kind of medication they require.Literature ReviewThere are four categories of the psychotropic drugs. These are anti-psychotic, anxiety suppressants, anti-depressant, and hypnotic drugs. Various neurologic and psychoses conditions are treated using anti-psychotic drugs. The conditions ae schizoaffective disorders, schizophrenia, delusional disorder, acute psychotic episode, psychotic mood disorder, and Huntingtons disease. When these anti-psychotic drugs are used for long, they lead to mental organic syndromes such as dementia and other agitated features that are shown by certain behaviors that may be harmful to them o those around them. These drugs are classified as either atypical or conservative. The conventional ones have severe side effects and this is why the atypical dugs were introduced.Anti-depressant drugs are often used to treat agitation and depression. In low dosage, they are used to treat insomnia. Like any other drugs, they also have side effects such as rapid heart rate, excessive sedation, confusion, constipation, dry mouth, urinary retention, and orthostatic hypotension. Most of the depressants administered to the elderly have a long half-life such that those that have low tolerance levels need smaller doses, or take them less frequently.The anti-anxiety medications help in managing insomnia and nervousness. Hypnotics are used as short term sleeping aids or the elderly. The two drug categories lead to the patients being unable to carry out daytime activities and they often result to disorientation and misperception.Research indicates that some of these drugs that are administered to the elderly are considered hazardous (Dwyer, Han, Woodwell, Rechtsteiner, 2010). There is a list of anti-psychotic drugs that are misused and unnecessary. There are several programs that have been established to monitor nursing homes and the quality of care they offer to the elderly. These programs can help fight against the inappropriate use of psychotropic drugs. It is important for all Medicaid and Medicare working in nursing homes to have the required federal qualifications. These certifications are given after routine surveys are conductedMethodologyFive methods will be used for this research. A review of the medical record of all the elderly residents in the nursing homes in both Florida and Hollywood that are taking the psychotropic drugs. Secondly, an analysis of these nursing homes certificates and supervisory program data. Thirdly, assessing the nursing homes drug review. Fourthly, there will be onsite visits to at least three hundred nursing homes in Florida and Hollywood. Finally, telephone surveys will also be conducted on the staff working in these nursing homes.A two-staged cluster sample will be used for the inspection of the nursing homes and the elderly living there. The first sampling will use the OSCAR survey and choose samples randomly in over 300 nursing homes in both Hollywood and Florida. For each o f the nursing homes selected, an enrolment census will be requested to determine which residents were receiving which drug. Out of the three hundred nursing homes in both regions, we expect to receive responses from at least two hundred of them.In the second sampling, we will randomly select a sample of 800 residents in these nursing homes. From each of the two hundred nursing homes we expect responses from, we will select four residents who will either receive anti-anxiety, anti-psych...

Literature Review of Cambridge by Caryl Phillips - 1667 Words

For my Internal Assessment I have chosen to do a review of Caryl Phillips’ post-colonial work of fiction, â€Å"Cambridge†. This novel published in the year 1991, explores the interlocking of a variety of forms of marginalization, displacement and dispossession that emerge from the experience of cross-cultural encounters. It persistently raises questions of home, identity and belonging. Philips’ novel is set in an unnamed small Caribbean island during a transitional period, sometime between the abolition of the slave trade in 1807 and the emancipation of slaves in 1834. Phillips raises the consciousness of the readers by highlighting the brutality and horrors of slavery through perfected use of narrative techniques such as imagery, irony,†¦show more content†¦Brown. Furthermore, Emily’s marginality in planter society is reinforced as much by her relative innocence as newcomer as by her own vague and unspecified liberal beliefs. In the early days, she sees herself as ‘set apart† from planter society; she sides with the abolitionist campaigns and is disapproving of her father’s cavalier ignorance of the â€Å"pains and pleasures†¦.endured by those whose labour enables him to indulge himself in the heavy-pocketed manner to which he has become accustomed†. She sees herself as on a moral crusade of sorts and hopes to convert her father to the abolitionist cause through her first-hand knowledge and account of the â€Å"inquiry of slavery.† Yet her condemnation of her compatriots’ abstract support for the abolitionists and convert real support of â€Å"old prejudices,† will increasingly apply to her. Emily’s account of her initial encounters with â€Å"negroes† on the island is testament to the strength and depth of European racial prejudices. She finds it difficult to disguise her revulsion at the appearance, dress, manners and language of the black peoples of the island. She repeatedly associates them with the animal kingdom, mistaking slave children for monkeys, describing slave homes as â€Å"lairs and nests† and the noises of the slave village as a distant â€Å"braying.† Emily objects to her black slave

Brown V. Board Of Education A Brief History With Documents

The book â€Å"Brown v. Board of Education: A Brief History with Documents† is Waldo E. Martin’s observation on not just the landmark case of Brown v. Board but also the institutionalized racism that was overcome to get there. It also documents other cases that Brown v. Board built upon to get the decision that challenged â€Å"separate but equal†. In this text Martin gives a glimpse into not just what the court order did from a legislative standpoint, but from a human standpoint, what happened to the people, community, and society in general both prior and in the wake of the of this monumental decision. To understand the significance of the decision to desegregate schools, one must look at the state affairs in the black community. In the legal sense, even prior to the emancipation of slaves the status of free blacks had been greatly degraded by social hierarchy and legislative restriction. Cases such as Scott v. Sandford, where the legal status of blacks was inconsequential against a white person caused a severe disparity when interracial cases were brought to court. After the abolishment of slavery, cases such as Plessy v. Ferguson help build a new system of disenfranchisement known as Jim Crow. This new system was methodical and intricately wound into the laws. Blacks also had to deal with great hurdles in order to vote such as literacy tests, taxes in comparison to their white counterparts that were able to bypass these with the grandfather clause, and those among them who wereShow MoreRelatedAnalysis Of The Story School Desegregation Of Virginia By Charles C. Green V County S chool Board1953 Words   |  8 PagesSam Cookson History 360 From Brown to Green: The Story of School Desegregation in Virginia The Charles C. Green v County School Board of New Kent County decision of 1968 was a pivotal point in the history of the civil rights movement. It was the court case that finally forced school boards across the country to desegregate their public schools. This did not happen until over a decade after Brown v. Board had deemed segregation unconstitutional and Brown II had sought to abolish it and overturnRead MoreAnalysis of the Brown v Board of Education Case2525 Words   |  11 Pages It is imperative to note that the case of Brown v Board of Education is based on a chronological history of the fight towards realization of human rights in the United States. This essay shall begin by discussing the history chronologically and accessing it whilst the essay goes along. It is clear that even though the United States constitution guaranteed equal rights to all men, the issue of slavery prevailed under violation of other human rights. 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Others credit the Supreme Court’s landmark decision in Brown v. Board of Education with beginning the movement. Regardless of the event used as the starting point of the moment, everyone can agree that it is an important period in history. In the forty-five years since the modern civil rights movement, several historians have made significant contributions to the study of this era. These historiansRead MoreRobert Frank Essay2622 Words   |  11 PagesRobert Frank - The Americans Early History: Robert Frank was born on November 9, 1924 in Zurich, Switzerland. He is best known for his documentary photography book The Americans however he has released additional books and documentary films as well. Robert Frank was raised into a wealthy Jewish family, his father of German decent and a photographer as well, and a Swiss mother coming from money. 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Vann Woodward, however, permanently changed history’s naà ¯veRead MoreEssay about History: World War I and Bold Experiments7600 Words   |  31 PagesBold Experiments in an Era of ­Industrialization, ­1877–1929 This part covers the following chapters in Henretta et al., America’s History, Seventh Edition: Chapter ­17 ­ The Busy Hive: Industrial America at Work, 1877–1911 Chapter 18 The Victorians Meet the Modern, 1880–1917 Chapter 19 â€Å"Civilization’s Inferno†: The Rise and Reform of Industrial Cities, 1880 –1917 Chapter 20 Whose Government? Politics, Populists, and Progressives, 1880 –1917 Chapter 21 An Emerging World Power, 1877–1918 Chapter 22 WrestlingRead MoreEssay on Civil Rights Act of 19646131 Words   |  25 Pages1964 Danielle Endler Human Resources 4050, Spring 2013 Semester Professor David Penkrot May 3, 2013 The Civil Rights Act of 1964 is considered by some to be one of the most important laws in American history. (The Most Important Cases, Speeches, Laws Documents in American History) This Act was signed into law by President Lyndon B. Johnson on July 2, 1964 and it is a â€Å"comprehensive federal statute aimed at reducing discrimination in public accommodations and employment situations.† (Feuerbach

An Analysis of Political Elitism Essay - 2879 Words

An Analysis of Political Elitism It is easy to believe that the middle-class working individual, whether he or she be white collar or blue collar, wields little political power except for during an election. It is also easy to think that we don’t have true democracy; political representation elected by the people, for the people, and controlled by these people. This is an ideology that is often worn out. Instead, these elected representatives are controlled by political à ©lites: high-ranking political gladiators, the media, lobbyists, and, though it may not seem evident, big business. It is, in essence, commonly believed by most. Some reasons why political à ©lites at times dominate government and who these groups are will be examined in†¦show more content†¦From a sociological point of view, elitism deals with class structures. Marx describes these class structures and what makes certain individuals High Class or important. The separation of ownership from the management and control of industry ( Penguin Books, 1994, p.58). Marxists see political à ©lites as bad guys - theoretically, it is because they represent a small portion of the population and are believed to control most of the political power and money. However, Plato’s Republic offers a different standpoint. In his work, political à ©lites are seen as good guys - wise, virtuous, and knowledgeable. It is difficult to define elitism, however. The above definition, first and foremost, deals with financial status. What’s more, Plato’s opinions and definitions of elites are blatantly out of date. Though political à ©lites are predominately high-class and wealthy, it does not explain interest groups and lobbyists. The men and women in these groups are, on the whole, not particularly rich or important. What makes them truly important or powerful is that they alter public opinion (The media works in the same way, however this will be discussed later). The idea that elites shape public opinion applies to all elites as well. Not to mention the fact that the majority of Canadians have negative attitudes toward political elites. As a common sense definition we see the actual people who are elites as fat cats: Rich, privileged, with no concern for theShow MoreRelatedSocial Policy is a Pluralistic Process.973 Words   |  4 Pagesexistence of part competition (i.e. political parties such as Labour, Conservative, Lib Dem, Green), the existence of many ethical values (moral pluralism), or a variety of cultural norms (cultural pluralism or multiculturalism). It indicates that diversity is healthy and desirable, usually because it protects individual freedom and promotes debate, argument and understanding. The more narrow definition of pluralism is that it is a theory of the distribution of political power. It states that power isRead MoreThe Theories Of Power Within A State Essay2041 Words   |  9 PagesEmphasised are the various theories of power within a state. Originating from his book Power: A Radical View by political theorist, Steven Lukes, who highlighted the existence of three dimensions of power; Pluralism, Elitism, and Marxism. Elitism focuses on how power is concentrated, Pluralism focuses on how power is distributed while Marxism focuses on class conflict and economic power (Barry, 2016). The purpose of this essay is to establish the variations between these dimensions but also identifyRead MoreEssay about Elite Politics2212 Words   |  9 Pagesindividual, whether he or she is white collar or blue collar, exercises little political power, except during an election. It is also easy to think that we dont have true democracy; political representation elected by the people, for the people, and controlled by these people. This is an ideology that is often worn out. 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Market System of Volkswagen Automobile †MyAssignmenthelp.com

Question: Discuss about the Market System of Volkswagen Automobile. Answer: Volkswagen is a German automobile company founded in May 28, 1937. Its headquarters are located in Wolfsburg, Germany. It is the flagship brand of the Volkswagen group which was the leading automobile seller in the year 2016. In German, the term Volkswagen means peoples car. It was founded by German Labor Front to serve the needs of the global market. Herbert Diess is the chairman of the Volkswagen passenger Cars brand. They had an annual output 6.073 million in the previous year which earned them revenue of 105.651 billion euro. In the year 2016 the group had made a profit of 1.869 billion euro. The company has 626, 715 employees working to satisfy the aims and objectives. The largest automaker in the world has 61 factories in the 15 European countries of Europe (Akaka, Vargo and Lusch 2013). It is a luxurious car company where most of the products are affordable from the higher middle class population. Recently, the company sold its 150 millionth car in the market. The categories o f cars manufactured by this company vary from sedan and SUV to hatchback and crossover. The products of this company are provided with high quality material and accompanied with premium features. The innovative technology provided with the beast offers a great driving experience and extremely passenger- friendly. The market system of a company involves its group of buyers, seller and other stakeholders who come across for the selling of products. The participants in a market system include the direct market players such as the producers, consumers and purchasers who are responsible for regulating the economic activities in the market. If marketing is considered as a type of market then there are two categories such as consumer market and industrial market. In consumer market the business is conducted between the individual and the company (Bellin et al. 2014). In industrial markets the trade takes place between two or more businesses and do not involve the customers directly. Considering the above mentioned marketing system, it can be said that the Volkswagen Company do not sell their products directly to the customers, but the customers visit the individual showrooms to make a purchase. Therefore the automobile company Volkswagen operates in the industrial market. Apart from these two, there are five other market systems such as perfect competition, monopoly, oligopoly, monopolistic competition and monopsony. In the case of Volkswagen, it follows perfect competition in the market system where there exist many different buyers and sellers. With several market players, there is no scope of changing the pricing policy in the market by any individual. Even if someone wants to change the pricing policy, the others will be left with a number of options (Berkey 2014). Volkswagen, one of the largest and the most profitable car companies in the word has successfully opened up competition in the global market. Although they had to struggle in the US market but they have found ways to come out of that crisis. They had to come across economic crisis but smoothly got through by depending on the Chinese and European pillars. But the company is facing a loss in its sales because of the scandal that was spread against it. The accusation of cheating resulted in the loss of market share in Europe for a consecutive six months. The crisis of VW has enabled its competitors to increase the sales. The competitors of Volkswagen include Fiat Chrysler, Jaguar Land Rover, Mazda, Ford Motors, Honda, Nissan, Toyota, Jeep Renagade and others. With a SWOT analysis of the company, the power of VW can be established in the competitive market (Beukes and van Wyk 2016). Strength Largest brand portfolio New and diversified strategies Joint ventures with Chinese automakers Weakness Negative publicity Highest recall rate in US market Low market share in the US market No compete in battery vehicles Opportunities Increase in fuel price (Zhang et al. 2016) Acquire skills and competence Demand for autonomous vehicles Weak euro exchange rate Focus on improving sustainability Threat Tough competition Payment of fine and compensation for damages Growing government policies (Blackwelder et al. 2016) VW is present in a number of countries including Hungary Italy, Netherlands, Spain, Sweden, India, Malaysia, Brazil and many more. With the internationalization and outsourcing on a global range, Germany has faced loss in job and employment. This has affected the German economy and the surplus foreign currency has led to inflation in the country. Internalization has led to lower long term costs for the company and creating product differentiation. Examples include appealing to the US market. The instance of Brazil with the modular consortium model is significant of the lower costs of materials. Trans-nationalization has also resulted in making the company consumer oriented which was beneficial to spread outside the national boundaries. Industrial competition from the Japanese automobile companies had resulted VW to make more innovations in its products for withstanding the competition (Brooks 2016). The constant increase in sales and expansion of networks in other countries influence d VW to walk in the path of internationalization. One important factor which can be raised here is the weak automobile market in Germany which let the company to spread its business outside. Internationalization has been effective in building the companys profile overseas by enabling diversification in products and providing consortium model for cost advantages. The company has followed a simple global strategy to be a successful and dominating brand in the market. They had remained firm on their objective of becoming the market leader and thus invested a billion dollar in their US market for expanding globally. With internationalization, it has become the biggest brand in China and the second biggest brand in Brazil after Fiat. But the point that should be taken into consideration when it comes to competition is that the company should start operating both in industrial market and consumer market. This will open the door for more competition thus increasing sales. With the increase in sales and gaining revenue, VW will able to keep itself in the position of a global market leader (Couch et al. 2017). Brand development provides the company with a set of strategic and creative guidelines so that the company can attain a competitive advantage and become a successful marketing driven company. Competitive advantage is the prime factor because of which a product will be preferred over another. Volkswagen has been able to cope up with the changes because of its constant vision to be a strong market leader by providing sustainability. The business of Volkswagen has been using various strategies to develop its brand on a global scale. In this discussion the first and foremost factor is the excitement of customers. This particular target dimension looks into the diversified needs of the customers and keeps a check on the solutions. The company always puts effort to keep up to the expectations of the customers by providing with most of the benefits. Such benefits do not only include best products, service or the most effective solutions but also premium quality and a remarkable image for th e company. The main aim of the company is to impress their existing customers and attract the new ones for long term retention (Epstein and Buhovac 2014). This is because only the trustworthy and the devoted customers of the company will recommend the products to others. The strategic key performance indicators or KPIs include the rate of loyalty along with the rate of take-over and breakdowns. Volkswagen also takes into consideration the employment and retention of skilled and dedicated employees which contributes to success of the company. They intend to promote the satisfaction and motivation of the employees by providing equal opportunities, a well- equipped and modern working environment and forward work organization. This helps in developing the brand because employees are considered as the most important asset for the company (Whittall et al. 2015). This has become possible due to the outstanding leadership and well- maintained corporate culture which has helped in retaining the prime workforce to draw new talent. The employees at the VW company keep up to their responsibility with regard to the safety of society and the environment. This particular sense of responsibility guides their thoughts and actions in their decision making process. With regard to their brand development and competitive profitability the investors take care of the payments of debts and interes ts. The investments are made with the intention to attain profitable growth so that competitiveness can be strengthened (Gillespie and Hennessey 2010). The set goals and the strategic KPIs help in serving the purpose of internal management. The VW group supports projects which help in the promotion of art, culture, science, education, health and sport. They believe that as a multi- national company it becomes their duty and responsibility to work for the betterment of the society which goes beyond applying charity. The projects that are chosen by the company showcase philosophy and basic confidence on the two prime elements. These elements include application of continuity instead of following the latest trend and working hard to build up sustainable structural developments as opportunities for the stakeholders. Most of the CSR projects of Volkswagen begin at an international level to satisfy a number of important guidelines. The projects are taken in such a way that they are in accordance with the principle of the company to address the regional and local issues (Gong 2015). The diversity in the company and the social environment is expressed with the projects that are undertaken. The projects of the CSR actually origi nate from the conversation of the stakeholders with the local community because the projects take place locally so it becomes the responsibility of those units which are active at the location. According to the previous years sustainability report of the company, it can be observed that the Volkswagen group is dedicated to apparent and dependable corporate governance. It is a challenge for them to implement such responsibility at every level and step of the value chain (Grant 2016). The company considers sustainability as a method for striving and struggling to achieve the economic, social and environmental goals in such a way that equal priority can be attained. The aim of the VW group is to establish an enduring value which will arrange for a good working condition and also take care of the resources and environment. The company has created a transparent management structure for the coordination of sustainability and CSR. The group allotted for this responsibility regularly informs the company about sustainability issues and corporate responsibility. When the company had identified the prime issues in sustainability three criteria had come forward. These are the expectati ons of the stakeholders, its significance for the company and the extent to which the issues can have an impact on the company. The outcome has given the group the main action areas which will help in the achievement of the sustainability goals. The CSR projects undertaken by the company centers on the groups principle and also take care of the local issues. The projects look into the diversity in the company and in the social environment where it takes place (Holmqvist 2017). Volkswagen considers CSR as a business management culture and theory which makes it a business case instead of a social case. The company has tools and techniques with which it can make the social investments unique to make it stand out in the competition. It is responsible for making the ways which will satisfy the needs for communicating with the stakeholders and at the same time moving their projects based on society into the main activities of the company involving the elements that generate value (Schilke, Reimann and Thomas 2013). The realization that CSR enhances the strategy that is required for increasing the competition is the basis on which sustainability oriented management is built up. The content of CSR is an active process which is operated by market forces as well as social stakeholder groups. This, in turn, is affected by the tradition, culture and history and the significance of the locales are spread world- wide. The manufacture of the eco- friendly, high quality a nd safe products have led to the satisfaction of the stakeholders which will enable a good bond between the company and those (Kompalla et al. 2017). The company always undertakes such programs which increases the quality of life and offer special opportunities which can connect the diverse groups and help in the long term sustainability partnership for creating a better community where the employees can live and work happily. The company can also implement the particular CSR projects which will be beneficial for getting the scope directly through the CSR department. The CSR committee is also responsible for assessing the planned progress in comparison with the actual progress. Even the actual expenditure is compared in contrast with the proposed budget to keep a track. The reporting of the activities done by CSR is done in accordance with the prescribed format of the government and ministry. The surplus evolving out of the CSR projects are not part of the business profit of the com pany. These activities carried out by the VW group has proved to be effective in establishing and maintaining good relationship with the stakeholders, as per an opinion survey conducted among 350000 employees in 2012. The company is also advancing in their Brazil outlets which have made the stakeholders happy (Mokhtar et al. 2016). Most of the brands owned by the shareholders have seen an increase in sales. Such improvements have not only made the customers happy but also the shareholders, management and employees. To meet the demands of the American customers, the company had reshaped their diesel cars with a better fuel mileage which helped in making record sales in diesel cars (Ruan 2016). Therefore it can be concluded from this assignment that all other companies such as VW should look into the needs, values and expectations of the group to increase the interests of the stakeholders. Those interests must be identified, resolved and discussed for securing the stakeholders. The VW group has been able to provide high quality product and competent services to the customers along with fair price and an easy- to- use information system. The investors of the company have also been benefitted as they can easily access the accurate financial information. They are also able to get honest answers to questions from those accessible resources. The suppliers got prompt payment with fair contract terms. With a safe working environment and opportunities for personal development the employees are also satisfied. They are impressed with the culture formed which appreciates their contribution. If authentic information about the organization is available then it can affect the community with the payment of fair taxes. There is rational access to media also along with sufficient notice of unfavorable events. The quality and durability that is provided with the VW products makes it the leading automaker with more than 100,000 miles. References Akaka, M.A., Vargo, S.L. and Lusch, R.F., 2013. The complexity of context: A service ecosystems approach for international marketing.Journal of Marketing Research,21(4), pp.1-20. Bellin, J., Weiss, N., Breuel, M., Kurrat, M. and Stamprath, C., 2014. Predictive Optimization of the Operating Strategy in Future Volkswagen Vehicles. InAdvanced Microsystems for Automotive Applications 2014(pp. 133-142). Springer, Cham. Berkey, D.J., 2014.Antecedents benefits of a preferred customer status in a buyer-supplier relationship and the role of the purchasing strategy: A dyadic case study of volkswagen commercial vehicles(Bachelor's thesis, University of Twente). Beukes, C. and van Wyk, G., 2016. An investigation of the marketing performance measurement practices in Hatfield Volkswagen group.African Journal of Business Management,10(6), p.131. Blackwelder, B., Coleman, K., Colunga-Santoyo, S., Harrison, J.S. and Wozniak, D., 2016. The Volkswagen Scandal. Brooks, C., 2016. Organizing Volkswagen: A Critical Assessment.WorkingUSA,19(3), pp.395-417. Couch, K., Dilts, K., Ferguson, R., Fisher, L., OMalley, S. and Uhlending, S., 2017. Volkswagen Brand Audit. Epstein, M.J. and Buhovac, A.R., 2014.Making sustainability work: Best practices in managing and measuring corporate social, environmental, and economic impacts. Berrett-Koehler Publishers. Gillespie, K. and Hennessey, H.D., 2010.Global marketing. Cengage Learning. Gong, Y., 2015.Global operations strategy. Springer. Grant, R.M., 2016.Contemporary Strategy Analysis Text Only. John Wiley Sons. Holmqvist, J., 2017. Shift?: A qualitative text analysis of the crisis communication in The Volkswagen Sustainability Magazine 2016. Kompalla, A., Geldmacher, W., Just, V. and Lange, S., 2017. Tailored Automotive Business Strategies in the Context of Digitalization and Service-Oriented Models.Calitatea,18(156), p.77. Mokhtar, M.F., Omar, B., Nor, N.H.M., Pauzi, N.F.M., Hassan, S. and Mohamed, W.W., 2016, November. Social and Economic Concern of Supply Chain Sustainability (SCS). InIOP Conference Series: Materials Science and Engineering(Vol. 160, No. 1, p. 012073). IOP Publishing. Ruan, X., 2016. A Study on the Factors Influencing Chinese Consumers Purchase Intention on Volkswagen Automobiles-Focusing on Country-Of-Origin Image and Corporate Image. Schilke, O., Reimann, M. and Thomas, J.S., 2013, May. When does international marketing standardization matter to firm performance?. American Marketing Association. Whittall, M., Martinez, M., Snchez, F.R., Telljohann, V. and Mustchin, S., 2015. Volkswagen Transnational Company Agreements. The meaning of international corporate regulation at work.The Transnational company agreements, p.71. Zhang, B., Marita, V., Veijalainen, J., Wang, S. and Kotkov, D., 2016. The Issue Arena of a Corporate Social Responsibility CrisisThe Volkswagen Case in Twitter.Studies in Media and Communication,4(2), pp.32-43.

One Religion for All free essay sample

A discussion on the possibility of a single system of faith in the world for everyone. The following paper examines how throughout time there have been, and still are, important similarities among many of the worlds religions. The writer seeks to find in this paper any one aspect of religion that transcends every different sect. This paper argues that, with the presence of atheists in the world and their lack of belief in any god at all, be a single, divine source of all knowledge and understanding is difficult to create. Certainly, it is possible that one of these is the true faith if by true we mean that there is a high correlation between the tenets of that religion and what anyone of us may find after death. But this seems unlikely for one simple reason: Surely if there were a single faith that was the true one than there would be far less disagreement about religion. We will write a custom essay sample on One Religion for All or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page If there were indeed only one true god (or goddess or pantheon), then it seems that this would have become apparent over the long course of human history. There might have been some disagreement over which faith was the real one, but over time it seems to me that whatever divine force was at the center of that religion would manifest itself to more and more people, who would adopt or convert to that faith.

Recommendations to Enhance Coffee Beans Customer Satisfaction and Loyalty

Extending related services and products for Coffee Bean customers The survey conducted identified that majority of the Coffee Bean Cafà © and its competitor Starbucks’ customers are the youth and young adults. Most of them are students, office employees, and young managers. One aspect that has attracted the young generation to Coffee Bean shops in Singapore is their conducive, quiet, and unobtrusive atmosphere, which the young people seem to enjoy (Zinzius p.171).Advertising We will write a custom report sample on Recommendations to Enhance Coffee Bean’s Customer Satisfaction and Loyalty specifically for you for only $16.05 $11/page Learn More One aspect with young consumers that was also identified in the survey is that majority are not price conscious, which means that they are attracted to the Shop’s other quality services and products even if their prices may be high. At the same time, it has to be remembered that the young gene ration have high expectations specifically with how they communicate and gather information and their paramount desire is that the specific knowledge should be accommodated (Greenberg p.20). Young people demonstrate that they are technology-savvy where technology has become part of their product and continue to use technology for communication and personal productivity (Greenberg p.20). Statistical data have been generated, which show that 97% of young people own computer, 94% own cellphone, 76% use instant messaging (IM), 34% use websites as their primary sources of news, 49% download music using peer-to-peer file sharing, 75% have Facebook account, and 60% own some type of portable music or video device such as iPod (Greenberg p.20). Coffee Bean Shops have embraced technology by having in place Wi-Fi connectivity. Statistics from the survey indicated that there is positive correlation between customers’ frequency of visiting and conducive environment that has excellent Wi-F i connectivity. Coffee Bean Shops have embraced technology by having in place Wi-Fi connectivity that is totally free (The Coffee Bean and Tea Leaf p.1). However, with this particular technology, the Coffee Bean Shops continue to experience problems that emanate from absence of trained troubleshooters to handle the connectivity problems (The Coffee Bean and Tea Leaf p.1). Given that majority of the consumers are young, hence own computers that they use to study and work while in the cafes, the customer relationship department has to move swiftly and employ a fulltime specialist with knowledge of PC and Mac. At the same time, the Cafes need to have a specialist in trouble shooting to ease consumers the problem of having to look for such specialist outside the cafà ©. Further, the cafes should institute in place 24-hour telephone system that customers with technical problems on their computers can seek assistance. The kind of assistance may include the cafà ©Ã¢â‚¬â„¢s management con ducting wireless specialists promptly to address the customers’ needs.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Furthermore, Coffee Bean cafes have been regarded as places that provide conducive environment for studying and working. Many consumers study, work, or even hold their business and formal meetings in the cafes; therefore, it will be important for the cafes to introduce a small in-house library that is equipped with internet. The importance accrued to the customers will be that those involved in studying can make fast reference in the internet instead of having to move out of the cafes. Pricing of these services can be lowered slightly just to win the confidence of the customers although earlier research established that most of the customers are not price conscious. As the number of customers grow, and the cafes take part in marketing of other food and beverages men us together with related accessories, there is need to train consumers on Coffee Bean products and services. At the same time, customers having knowledge on how to prepare the beverages on their own in their homestead, is likely to increase customer loyalty as more customers become loyal to the cafà ©Ã¢â‚¬â„¢s products and services. Therefore, it is recommended that Coffee Bean initiate and facilitate coffee classes for its customers (Clark cited in Wallbanger p.1). More so, it is seen that Coffee Bean has demonstrated innovative strategies with regard to coming up with new proprietary language for its products. Therefore, what is needed as part of CRM strategies is for the cafà © to publish booklets that have the meaning of the vocabulary used which in turn should be given to customers. Mastery of the language will be critical and necessary in enabling the customer get exactly and with perfect knowledge of what he or she wants. This CRM strategy is seen to be essential, as it wil l prevent customers from moving to other cafes. As witnessed from some of the frequent customers especially those who study and work inside Coffee Bean, the assumption is that majority enjoy listening to music or reading a motivating book while having a cup of coffee (Bussing-Burks p.22). Therefore, it is recommended that entertainment industry should also be part of the company’s CRM strategy. For example, Coffee Bean should initiate programs of selling some of the best and revered compact discs to its customers who may express desire to do so and this calls for the company to have an effective and customer-appealing in-house music program (Bussing-Burks p.22).Advertising We will write a custom report sample on Recommendations to Enhance Coffee Bean’s Customer Satisfaction and Loyalty specifically for you for only $16.05 $11/page Learn More Recommendations to enhance the company’s loyalty and rewards programme From the research car ried out, it was found out that Coffee Bean Card was unpopular as compared to Starbucks Bean Card. First, as a reward program that intend to appreciate and recognize loyal customers, Coffee Bean need to scrap off the ‘registration fee’ that is, the amount customers pay to have or purchase the card (The Coffee Bean and Tea Leaf p.1). At the same time, the Coffee Bean Card should be made flexible where some requirements totally nudge the consumers hence discouraging them. For example, Coffee Bean Limited having the sole discretion to reject some applications and no room for appeal has totally discouraged many consumers. More so, the Bean Card should be made to be transferable with much flexibility to be shared by third party, as this will encourage new customers to taste and experience the company’s products and services with potential of becoming loyal customers. As it can be seen, Coffee Bean loyalty reward system is not much spread across the spectrum of consume rs. It is recommended that the company should initiate loyalty reward system whereby there should be three kinds of reward systems such as: welcome level reward system; green level reward system; and gold level reward system (Brooks p.xviii). Further, at each level, there has to be unique sets of rewards and benefits and such benefits should increase as the customer graduates from lower level to higher level. In other words, Coffee Bean Limited needs to design a loyalty reward program that has capability of wooing customers while at the same time exciting the customers by offering attractive benefits (Brooks p.xviii). According to Frederick F. Reichheld in his book titled ‘the quest for loyalty: creating value through partnership’, the author observes that customers are in a position to value reward programs when they fulfill five aspects: the cash value, choice of redemption options, aspirational value, relevance, and convenience (Reichheld p.205). The author further n otes that it is not possible for companies to offer all the five aspects, but it is important for companies that want to play the rewards game to be sure their value measures up to the customers’ alternatives (Reichheld p.205). Moreover, Ulrich Pohl observes that there are two types of rewards system that a company can use: direct rewards system and indirect premiums reward system (Pohl p.63). The author advises that majority of consumers pay more attention to product related rewards as compared to non-product related rewards (Pohl p.63).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In another study by Yi and Jean (2003), it was further established that direct rewards are likely to receive more attention than indirect rewards (cited in Pohl p.63). Given this scenario, it can be recommended that Coffee Bean Limited should pay more attention to product related rewards and less attention directed at indirect premium rewards since the former is appreciated most (Pohl p.63). How software may improve CRM objectives SAS Customer Intelligence Software is a technological tool that is becoming widely incorporated in CRM of most businesses (SAS p.1). In essence, CRM functions to improve customer service while at the same time increase customer satisfaction and win new more customers (Scott p.1). SAS Intelligence system constitutes a software that has ability to segment a company’s customer database to determine which customers are most likely to respond to particular marketing campaigns or activities (Grà ¶nfeldt and Strother p.115). In essence, SAS Intelligence s ystem is critical in understanding customers’ behavios and subsequently tailors marketing campaigns for its brands appropriately. Hence, adoption of the technology at Coffee Bean Limited is necessary and recommended. CRM has to operate from using accurate information and data on customers, which has to be gathered, processed, and analyzed. For example, with regard to Coffee Bean Limited, its rewarding program has to be monitored to ensure if the programs are meeting the objectives where at the same time some adjustments in terms of improvements need to be made. Customer purchases and order requests need to be entered into a database, which in turn gives the business an accurate idea on the customers purchasing trends. Achieving the above-mentioned needs, Coffee Bean Limited can adopt â€Å"SAS Intelligence system to largely automate CRM applications† where it can be used to â€Å"analyze customer complaints or compliments and in the process change the business process es† (Scott p.1). Some of the key components of SAS Intelligence system that can be beneficial to Coffee Bean Limited include: customer experience analytics, where the company is able to translate web site usage data into business decisions; and customer link analytics that enable the company to incorporate consumer relationship information into aspects of profiling, segmentation and targeting in order to win in the market. Others include e-marketing whereby, SAS Intelligence system enables the company to deliver large-scale multi-media messaging and multichannel campaigns to each customers and even potential customers (SAS p.1). SAS Intelligence technology provides necessary help in identifying the right customers for specific marketing campaigns where the concern in CRM is to realize customer intelligence that enhances understanding of customer behavior hence SAS Intelligence system can be of benefit in enhancing customer service (Grà ¶nfeldt and Strother p.115). In summary, SAS Intelligence system can be effective to Coffee Bean Limited by enabling the company make better and well informed marketing decisions. This will, at the same time, enable the company to solve the more challenging marketing issues, further the system provides opportunity or the company to evolve and realize meaningful growth, and lastly, SAS ensures success due to its customer loyalty around the globe (Xu p.21). Works Cited Brooks, Roger L. The Power of Loyalty: 10 Essential Steps to Build a Successful Customer Loyalty Strategy. NY: Entrepreneur Press. 2010. 29 January 2011. https://books.google.com/books?id=cZTilxtUiJ8Cpg=PR18dq=loyalty+reward+programs+for+Starbuckshl=enei=MHhDTZi9KMTJswaLkNGdDgsa=Xoi=book_resultct=resultresnum=1ved=0CC8Q6AEwAA#v=onepageqf=false. Bussing-Burks, Marie. Starbucks. NY: ABC-CLIO. 2009. 29 January 2011. https://books.google.com/books?id=YQPRsVOpBgwCpg=PA1dq=A+Double+Tall+Tale+of+Caffeine,+Commerce,+and+Culturehl=enei=8VtDTf-xGsjHswb11Jm2Dgsa=Xoi=boo k_resultct=resultresnum=4ved=0CDUQ6AEwAw#v=onepageq=A%20Double%20Tall%20Tale%20of%20Caffeine%2C%20Commerce%2C%20and%20Culturef=false. Greenberg, Paul. CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers. NJ: McGraw Hill Professional. 2009. 29 January 2011. https://books.google.com/books?id=YWOFpc2D_c8Cpg=PA14dq=Starbucks+CRM+strategieshl=enei=AkNDTea2F8b5sga29cWtDgsa=Xoi=book_resultct=resultresnum=2ved=0CDMQ6AEwAQ#v=onepageq=Starbucks%20CRM%20strategiesf=false. Grà ¶nfeldt, Svafa and Strother, Judith. B. Service leadership: the quest for competitive advantage. NY: SAGE. 2006. 29 January 2011. https://books.google.com/books?id=h74RYx9FhHcCpg=PA115dq=how+SAS+Intelligence+technology+can+be+used+in+CRMhl=enei=xXxFTZ2qB4TEswa39pChDgsa=Xoi=book_resultct=resultresnum=1ved=0CCoQ6AEwAA#v=onepageq=how%20SAS%20Intelligence%20technology%20can%20be%20used%20in%20CRMf=false. Pohl, Ulrich. Type and Timing of Rewards as Influencing Factors on the Val ue Perception of a Customer Loyalty Program. Netherlands: GRIN Verlag. 2007. 29 January 2011. https://books.google.com/books?id=t9YeKKPkfSoCpg=PA63dq=DESIGNING+THE+APPROPRIATE+LOYALTY+REWARD+PROGRAMShl=enei=fIJFTaO1DJDzsgbyp-zKDgsa=Xoi=book_resultct=resultresnum=2ved=0CDQQ6AEwAQ#v=onepageqf=true. Reichheld, Frederick F. The quest for loyalty: creating value through partnership. NY: Harvard Business Press. 1996. 29 January 2011. https://books.google.com/books?id=ezErbjnZbOkCpg=PA197dq=designing+loyalty+reward+programshl=enei=un1DTaPGDoL3sgaZsNCdDgsa=Xoi=book_resultct=resultresnum=10ved=0CF4Q6AEwCQ#v=onepageqf=false. SAS. SAS Customer Intelligence: An integrated platform for enterprise marketing management. N.d. 29 January 29, 2011. http://www.sas.com/solutions/crm/ Scott, Hawksworth. Customer Relationship Management for Beginners. 2005. 29 January 2011. http://creativelatitude.com/articles/article_0505_hawksworth.html. The Coffee Bean and Tea Leaf. Totally Free Wi-Fi. N.d. 29 January 29, 2011. http://coffeebean.com/Free-Wi-Fi-W305C37.aspx. Wallbanger, Harvey. Starbucks’ Customer Retention Strategies. N.d. 29 January 2011. http://hubpages.com/hub/Starbucks-Customer-Retention-Strategies. Xu, Mark. Managing strategic intelligence: techniques and technologies. PA: Idea Group Inc (IGI). 2007. 29 January 2011. https://books.google.com/books?id=WbkRvP-PbN4Cpg=PT39dq=SAS+Intelligence+system+and+CRM+strategieshl=enei=GqNDTdXxOIOPswanuvHTDgsa=Xoi=book_resultct=resultresnum=3ved=0CDgQ6AEwAg#v=onepageqf=true Zinzius, Birgit. Doing business in the new China: a handbook and guide. CT: Greenwood Publishing Group. 2004. 29 January 2011. https://books.google.com/books?id=JS_Af8c_eK0Cpg=PA171dq=Starbucks+CRM+strategieshl=enei=AkNDTea2F8b5sga29cWtDgsa=Xoi=book_resultct=resultresnum=6ved=0CEkQ6AEwBQ#v=onepageqf=true. This report on Recommendations to Enhance Coffee Bean’s Customer Satisfaction and Loyalty was written and submitted by user Makenzie U. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

How To Get The Most From Your Gender Diversity Essay Sample College Assignment

How To Get The Most From Your Gender Diversity Essay Sample College AssignmentA gender diversity essay sample college assignment is an effective way to increase the chances of success for students in developing a strong, unified community in college. While there are many types of diversity efforts that schools can adopt, including campus tours and scholarship awards, these essays are a powerful tool because they are especially relevant to a student's specific goals.Diversity offers a rich opportunity for change and growth at almost any level of education. Of course, it has a direct impact on students in all areas of education, not just in higher education. In addition to providing students with a greater understanding of differences in gender and cultural perspectives, gender diversity efforts also provide additional opportunities for academic interaction and educational development. In today's highly competitive academic environment, diversity efforts are essential to sustaining suc cess in all academic disciplines.Students are exposed to a wide variety of different ideas and opinions as part of their daily studies. Diversity makes for an excellent learning environment, but it is also a platform for personal growth and self-understanding. Understanding oneself allows one to take a more active role in enhancing their own cultural experience and enhancing their own experiences with others. This type of sensitivity and openness is a fundamental aspect of good diversity education.If a student has a diverse perspective in a student organization or extracurricular activity, this may be an ideal opportunity to take advantage of the writing experience. Gender diversity assignments will allow for opportunities to bring together a broader group of people with varying perspectives and experiences. This is a valuable means of developing respect and understanding among people with diverse backgrounds. For example, it could be an opportunity to work on creating more effectiv e ways of informing people about their unique experiences.Participation in all areas of school requires a conscious effort on the part of the student. Encouraging participants to feel free to speak out without fear of judgment or repercussion is essential to creating the type of campus atmosphere that makes it difficult for people to form opinions that are not carefully controlled by a large number of people. Gender diversity essay samples should encourage this type of individuality, which is precisely why they are so important.With a little extra help, a student can create a successful gender diversity essay sample college assignment. It is never too early to begin planning for the challenges of the coming year. Any teacher will tell you that. However, what's needed is the right amount of preparation, motivation, and insight on the part of the students to make the extra effort.One way to make an impact on students while they are working on a gender diversity essay sample college as signment is to be consistent in the language used. Having a consistent language helps the students to take the ideas and put them into words in a way that makes sense and makes them useful to the purposes of the essay.There are many other tips and tricks involved in the writing process of a gender diversity essay sample college assignment. They are essential to creating an effective, successful, and well-rounded class experience for students.

The Inevitable Collapse of The Roman Republic essays

The Inevitable Collapse of The Roman Republic essays The Roman Empire began in 509 B.C. and lasted till the 6 B.C. The Romans who were highly inspired by the Greeks adapted their governing system. But instead of just limiting their government to city-states, they brought new ideas into their government. They established a ruling senate which was the basis's of their ruling power. The Senate was composed of large landowning aristocrats that composed laws that they could benefit from. The plebeians "poor people" demanded equal representation in the Senate. This battle was won and they were awarded the Plebian Assembly. But as history passed, the senate would no longer need the assembly's approval and this would start the deterioration of the Roman Republic and many other variables. Rome was the epicenter of the Hellenistic period, they gradually grew to occupy all of the Mediterranean. With these conquered lands they enslaved all of the people except for their close neighbors. These slaves were sold to all people of Rome. They took over the workforce. Aristocrats would buy hundreds of slaves and use them for their benefit in their huge plantations "Latifundias." Since the small farmers were the backbone of Rome, they were forced to sell their lands because of shady politics and overtaxing. Thus they would move to the city to find jobs. But since all the jobs were occupied by slaves there was no work for the poor people "the proletariat." This struggle for jobs gradually ruined the economy of Rome and forced the poor people to become even poorer and the rich people even richer. With the slave industrialization, Rome also did a lot of importing instead of exporting which hurt their economy as well. Rome because of its brutal warfare tactics hurt their image as a peaceful empire. Their war with the Carthage, the Punic Wars, brought another side to Rome's growing personality. During these wars, Rome was on the brink of capture when Hannibal almost walked into the walls of Rome. But the R...

African American Injustice Essay Example for Free (#3)

African American Injustice Essay African (466) , Black people (388) company About StudyMoose Contact Careers Help Center Donate a Paper Legal Terms & Conditions Privacy Policy Complaints ? â€Å"In the eyes of white Americans, being black encapsulates your identity. † In reading and researching the African American cultural group, this quote seemed to identify exactly the way the race continues to still be treated today after many injustices in the past. It is astonishing to me that African Americans can still stand to be treated differently in today’s society. In reading â€Å"Blacks in America†, Andrew Hacker states that â€Å"being black in America has consequences in areas of: wealth, identity, raising children, occupational opportunities, place of residence, and treatment in the criminal justice system. † To be honest, and I feel bad saying that I already knew this was happening to African Americans. I have heard stories of blacks not getting jobs; regardless of how qualified they are for the position, because of the color of their skin. I have heard stories, and even witness black children getting picked on in school because of the simple fact that they are black. I watched a video in school where a black family moved into a white neighborhood, and before long all the white families had moved out because they didn’t want a black family in their neighborhood. This was confirmed by Hacker in my research in the quote, â€Å"Almost all residential areas are entirely black or white. † I have also seen videos of African American men getting beaten by white arresting officers, and have heard stories of many black men being stereotyped by policemen. This must be why Hacker states â€Å"When white people hear the cry, â€Å"the police are coming! † it almost always means, â€Å"Help is on the way. † However blacks cannot make the same assumption. † These are all reports and events that I think the average American has seen before, but yet most people, including myself, continue to just shrug of and ignore. I guess it’s something that I might have subconsciously accepted, or maybe refused to think more deeply about. In reading and researching, I reaffirmed knowledge that I refused to take a greater note of. I wouldn’t say I learned anything new, because I knew what I wanted to focus on. A quote from Andrew Hacker’s article summarizes the above best, â€Å"In the eyes of white Americans, being black encapsulates your identity. † It may be easy to tell how I am going to focus this anthology. I am going to focus it on the injustices that African Americans continue to face in the United States today. That being, I know exactly what I need to get out of my interviewees, but it is probably a sensitive subject for some of the people I need to interview. I am not black, and I don’t know what it feels like to face this discrimination in everyday life. I can understand the tenderness that African Americans must feel then, when revealing and talking about their experiences with discrimination. I would think then, that it must be especially sensitive to talk about with a person from the race that they receive this everyday discrimination. It will be interesting to hear all the different types of prejudice that my interviewees have received throughout their lives. I would imagine that it ranges from just a look, or the way white Americans act around them, to voiced and physical altercations between themselves and white Americans. Hacker at times seems to be speaking directly to African Americans as he describes these altercations, â€Å"So many of the contacts you have with them (white Americans) are stiff and uneasy, hardly worth the effort. † But to me, that is exactly what the problem is. Why would it not be worth the effort? The first step to take for the uneasiness between the two races to cease to exist is for us (all people) to stop seeing color because once we act differently around the other is where all the problems seem to start. The second step is to make these contacts worth the effort. If we choose to continue to stay in our own comfortable circle of race, when is the problem ever going to end? The answer is never. My opinion as a white 18 year old is that most of the blame lies on the white race. Imagine being eyed every time you go into a store, having your car searched for no reason, or greeted warily at restaurants all because the color of your skin is different. We ignore this daily discrimination because no cares enough anymore to take notice that it happens every hour, every day somewhere in the United States. Will it ever stop? Not until we each take the steps to make it. A recent census commercial I’ve seen said â€Å"We (United States) can’t move forward until you mail it back. † I believe that our country can’t move forward and truly be great until we make sure these daily discriminations are eliminated from our society. In this project, I will interview African Americans on their personal experiences with discrimination, how they handle it, and if they think anything can be done about this problem. Sources: Andrew. 1999. â€Å"Blacks in America. † Pp. 160-168 in The Meaning of Sociology, 6th ed. , edited by Joel Charon. Upper Saddle River, NJ: Prentice Hall. A Time to Kill. Dir. Joel Schumacher. 1996. â€Å"African American History. † University of Washington Libraries. Web. 02 Apr. 2010. . African American Injustice. (2017, Jan 24).

Student Performance in College Essay Example | Topics and Well Written Essays - 750 words

Student Performance in College - Essay Example Most people who were successful in high school will continue this trend into college; however this is not always the case. On the other hand, if a person was unsuccessful and failed in high school, there is a greater chance that person will display the same qualities and not succeed in a college setting. If a person is unable to manage time, study, and do well in a high school setting, it will be even harder for them too adapt to a much looser idea of college, and to succeed at that level. Another factor that influences how well a person will do in college is the background they come from. At the sake of stereotyping, a person who came from a better school and a better at home life will have a better chance of doing well in college. If a person always suffered from living in sub-par conditions and had problems at home, they may find the transition to being alone in a college a difficult one, and may find it hard to succeed. Also, if a person was "kept in a bubble" so to speak at home, or was very sheltered, they may find that they break out of this bubble at college. If this person succeeded previous to this, even in high school, once they find themselves without rules and supervision they may experience a huge outbreak of bad behaviors, and descend down a slippery slope of bad decisions. This is all due to never having exposure to those types of situations before, and this can happen to many people who were sheltered throughout their high school careers. Another factor to consider when thinking about how well a person will do in college is how the person works with other people. Some people may be great at school, but may have a hard time working with other people. In a college setting, there are many chances where you might not have a choice who you work with, and you may have to quickly learn how to work with someone you may not want to. If someone is not apt to work well with other people, they may find adjusting to this new harsh reality of college life frustrating, and may find it difficult to achieve well in this setting. Other people who may find it difficult to be successful in college are people who had previous bad behaviors, such as partying or drugs. People who fell into these bad habits in high school, or even earlier, may find an ever wider exposure to partying and bad decision making in college. Now trying to be cool and fit in with another group of people, these kids may commit more serious crimes and make even worse decisions that could possibly cost them their admissions into college, or even get them expelled from the college if they somehow are admitted. Teenagers who have these bad behaviors previous to college are likely to continue them, and may find it hard with more of those bad opportunities surrounding them in college to be able to achieve their true potential. Students who participated in a lot of extra activities in high school may also find the transition to college a difficult one. They may find that they cannot keep up with all the activities they did in high school, and that they may have to pick some of these to do well in college. Hopefully they will learn this sooner better than later, and can adjust and still be successful in a college setting. In conclusion, there are a myriad of reasons a student could be unsuccessful in college, but any student who is willing to work hard, put in the effort and time, and be willing to make

What do supervisor's do Term Paper Example | Topics and Well Written Essays - 1250 words - 1

What do supervisor's do - Term Paper Example They are the direct authority and representative of the unit. They incorporate their strategies to the lower staff through the middle management. The lower staff headed by the supervisors in turn perform the tasks accordingly. Supervisors monitor and instruct the lower rank employees, guide them, direct them, provide them with expertise where ever needed. They mostly constitute the policy making work, the presidents, vice presidents, departmental leaders. The hierarchical position’s top tier is occupied by the top management due to their performance and role in the organization. Managers are the front line savior of the organization. They are in the direct contact with the resources, decision making policies, rules and regulation assignment. An effective manager can turn the fortunes of any organization; they through their able decisions and guidance can help the organization in ordinary situations as well as those where there are emergencies. However incapable managers can make the overall experience a pain and forgetful one. Their inefficiency can result in severe failures as well as short comings. Managers are the one who are in direct control of many of the major stakes of the organization. In case of stick and carrot approach, the managers and top management adopt policies that are focused on paying the reward on the basis of performance. While low performance yields low benefits and perks, and high throughput is encouraged by more incentives and opportunities of progress and development in the professional career. They are also responsible for the policy making, in terms of the rules of engagement, the advertisements and promotions. In case of services industry the promotional campaigns are properly worked out and the organizations pay extra attention to that area. The team work strategy involves equal participation of the top management and leaders. They equally contribute in the performance and tasks at hand. And without

Parental Pressure Within High School Students Essay -- essays research

Parental Pressure within High School Students I. I became interested in this topic because my entire academic life has been filled with pressure from my parents. This pressure was mainly in school and grades, and in high school, the amount of pressure increased dramatically. This is because my parents now realized that everything in high school counts towards college. When I first came to high school, my grades were not as good as they were in middle school. I needed a little time to adapt to high school before I could improve my grades. During this time, my parents became upset because I brought home a report card that was not as good as they were expecting. Then I really noticed the pressure getting higher and higher. I did not only notice this with me, but I noticed this with many of my friends. I heard phrases like â€Å"My parents are going to kill me† and â€Å"I'm going to be grounded for 10 years† many times so when the opportunity to do research on this came up, I chose this as my subject. II. How does parental pressure influence students in high school? If there is an influence, is it positive or negative? I would like to do research on this because it raised my curiosity. For me personally, I do better in school if I am calm and have little pressure, but there might be students out there at Ramapo High School that think differently. These are some of the things that I will try to find out through this I-Search. III. At the beginning of my search, I had a really hard time finding secondary sources. First, I went to the school library. Since the school library has this computer program called BELS, there was no need to go to the other libraries. BELS is a program that lists all the books in Franklin Lakes, Wyckoff, and Oakland. It is a network that unites the two public libraries and the one in Indian Hills. I then went to an article search. I had no luck here either. When I went home, I went on America Online to try to find some articles or any secondary sources. I went to the article search and still found nothing. After a few days, I asked the school librarian to help me find some books. She guided me to a section that had books about social problems. Luckily, I found two books on families and parents. These were two good books, but I still needed at least one more to fulfill my requirement. I w... ... Kelly states, â€Å" My whole family is smart, and they all go (or went) to good colleges." In the issue of pressure affecting their school performance, Tyler said that he has a good amount of pressure and that without it, he would probably do worse. Kelly on the other hand, said that she would do a lot better if she had less pressure from her parents. Being a good parent means being there and having confidence in a child. A parent should provide outstretched arms for a safe place when the child might need it. The child should be relaxed and should be enjoying school. Maybe the child will get good grades because he/she wants to (Webb pg.25). Works Cited Gaillard, Lee â€Å"Hands Off Homework?† Education Week 14 December 1994 Guetzloe, Elennor C. Youth Suicide: What the Educators Should Know. New York: The Council for Exceptional Children, 1989. Leaman, Kelly - interview Mills, Tyler - interview Rubin, Dr. Jeffrey and Dr. Carol When Families Fight. New York: William Morrow and Company, Inc. 1989 Webb, Margot Coping with Overprotective Parents. New York: The Rosen Publishing Group, Inc. 1990